سلام SALAM AI
Salam AI
Detecting Hate Speech. Countering Terrorist Discourse. Confronting Arabophobia and Afrophobia.
Built by Arab Muslim and Black African innovators, for the regions we come from.
Across Africa and the Arab world, online spaces are increasingly used to spread hate speech, terrorist propaganda, and discrimination targeting Arab and Black African communities — often exploiting local languages and cultural context that generic moderation tools overlook entirely.
Salam is HIKMA AI's responsible AI companion, designed and built by a team of Arab Muslim and Black African innovators who understand this reality firsthand. Salam detects hate speech, flags terrorist and extremist discourse, and identifies Arabophobia and Afrophobia — helping communities, platforms, and institutions respond before harm spreads.
Grounded in Hikma (Wisdom), Ubuntu ("I am because we are"), and Teranga (hospitality and welcome), Salam is a solution shaped by lived experience, not built from the outside looking in.
What Salam Can Do
Built by the people it serves — not a generic content filter.
-
Detects Hate Speech
Identifies hate speech, incitement, and discrimination across Arabic, French, English, and regional African languages and dialects.
-
Flags Terrorist & Extremist Discourse
Recognizes recruitment narratives, radicalization language, and coded extremist messaging across diverse regional contexts.
-
Identifies Arabophobia & Afrophobia
Trained specifically to recognize discrimination and hate directed at Arab and Black African communities, including patterns often missed by mainstream systems.
-
Understands Local Language & Culture
Deep fluency in Modern Standard Arabic, regional dialects, French, and other languages spoken across Africa and the Arab world.
-
Surfaces Emerging Threats Early
Helps analysts and moderators spot concerning patterns before they escalate into coordinated campaigns.
-
Privacy & Security by Design
Built on privacy-preserving, security-conscious architecture suited to sensitive institutional use.
-
Keeps Humans in the Loop
Surfaces findings for human review — Salam assists, it does not act unilaterally.
Governed throughout by internationally recognized Responsible AI principles: fairness, transparency, accountability, and human oversight.
Why Salam Matters
A Solution From Africa and the Arab World, For Africa and the Arab World
Communities across Africa and the Arab world face a layered threat: terrorist recruitment and propaganda, hate speech, and persistent discrimination against Arab and Black African identities — often compounding one another online in ways outside observers rarely see clearly.
Salam was built by people who understand this from the inside. As a team of Arab Muslim and Black African innovators, we designed Salam to recognize what generic, Western-built moderation systems consistently miss: the specific languages, coded terms, and cultural context through which Arabophobia, Afrophobia, hate speech, and extremist discourse actually circulate across these regions.
This is Hikma, Ubuntu, and Teranga in practice — wisdom, shared humanity, and hospitality toward one another. Three distinct philosophical traditions, Arab and African, converging on the same conviction: that dignity and belonging are worth defending, and that the people best equipped to build that defense are the people who live it.
Who Salam Serves
- Governments & Security Agencies
- Public Institutions
- Digital Platforms
- Civil Society Organizations
- Researchers & Analysts
- Community Leaders
(Focused on Africa and the Arab world)
ITAUN
Salam AI is incubated within ITAUN — the African Platform for Networking and Innovation — as a research initiative dedicated to responsible AI for social impact.
Detecting Hate Speech. Countering Terrorist Discourse. Confronting Arabophobia and Afrophobia. Built by Arab Muslim and Black African innovators, for the regions we come from. Across Africa and the Arab world, online spaces are increasingly used to spread hate speech, terrorist propaganda, and discrimination targeting Arab and Black African communities — often exploiting local languages and cultural context that generic moderation tools overlook entirely. Salam is HIKMA AI's responsible AI companion, designed and built by a team of Arab Muslim and Black African innovators who understand this reality firsthand. Salam detects hate speech, flags terrorist and extremist discourse, and identifies Arabophobia and Afrophobia — helping communities, platforms, and institutions respond before harm spreads. Grounded in Hikma (Wisdom), Ubuntu ("I am because we are"), and Teranga (hospitality and welcome), Salam is a solution shaped by lived experience, not built from the outside looking in.
Join Us in Building a Safer Digital Future for Africa and the Arab World
We welcome partnerships with governments, security and policy bodies, technology platforms, researchers, and civil society organizations working to counter hate speech, terrorist discourse, and Arabophobia and Afrophobia across Africa and the Arab world.